> ## Documentation Index
> Fetch the complete documentation index at: https://docs.briskreach.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Import leads

> Upload a CSV file to add leads to BriskReach

Leads are people you want to reach on LinkedIn. You bring them in by adding a single LinkedIn profile or uploading a CSV file. Every import belongs to a lead list, which keeps customer, recruiting, partner, or other outreach groups separate in your CRM.

## Prepare your CSV

Your file must include these three columns with exact header names:

| Column                                | Required | Notes                                                    |
| ------------------------------------- | -------- | -------------------------------------------------------- |
| `first_name`                          | Yes      | Lead's first name                                        |
| `last_name`                           | Yes      | Lead's last name                                         |
| `linkedin_url`                        | Yes      | Full profile URL, e.g. `https://linkedin.com/in/janedoe` |
| `linkedin_sales_navigator_profile_id` | No       | Optional Sales Navigator profile ID for InMail campaigns |
| `company`                             | No       | Used as `{{company}}` in message templates               |
| `headline`                            | No       | Used as `{{headline}}` in message templates              |
| `location`                            | No       | Used as `{{location}}` in message templates              |

**Example row:**

| first\_name | last\_name | linkedin\_url                                                      | company   | headline       | location     |
| ----------- | ---------- | ------------------------------------------------------------------ | --------- | -------------- | ------------ |
| Jane        | Doe        | [https://linkedin.com/in/janedoe](https://linkedin.com/in/janedoe) | Acme Corp | Head of Growth | New York, NY |

Optional columns become available as placeholders when you write campaign messages, so including them makes your outreach feel more personal.

If you plan to use Sales Navigator InMail campaigns, include `linkedin_sales_navigator_profile_id` when you have it. BriskReach can also try to resolve Sales Navigator IDs from LinkedIn profile URLs during InMail campaign creation.

## Choose a lead list

Before adding a single lead or importing a CSV, choose a **Lead list**. You can select an existing list or create a new one during import.

Use a list name that matches the outreach group, such as **Q2 customer reachout** or **Recruiting outreach**. Later, the campaign builder lets you choose that list in the Audience step.

## Import steps

<Steps>
  <Step title="Go to Leads">
    Click **Leads** in the left sidebar.
  </Step>

  <Step title="Choose a lead list">
    Select an existing lead list or choose **Create new list** and enter a new list name. This is required for new imports.
  </Step>

  <Step title="Select your CSV file">
    Choose your CSV file from your computer and upload it. BriskReach validates the headers before proceeding.
  </Step>

  <Step title="Import the file">
    Click **Import leads**. BriskReach validates the headers, adds new leads, and reports duplicates.
  </Step>

  <Step title="Leads appear in your list">
    Imported leads show up in the Leads table immediately under the selected list. From there you can filter by list or add the list to a campaign.
  </Step>
</Steps>

<img src="https://mintcdn.com/briskreach/Joh0H9L-pm9S7kmy/images/leads.png?fit=max&auto=format&n=Joh0H9L-pm9S7kmy&q=85&s=71089758239726218e09f92e335690a7" alt="Leads page" width="1448" height="1086" data-path="images/leads.png" />

<Note>
  Trial accounts can store up to 50 leads total. Upgrade to a paid plan to remove this cap.
</Note>

<Note>
  Duplicate leads are not created again. If an existing lead is imported into a selected list, BriskReach can add that existing lead to the list and reports it separately from newly added leads.
</Note>

<Note>
  InMail campaigns only assign untouched, eligible leads. Leads that are already assigned, already contacted, replied, or not resolvable through Sales Navigator stay unassigned in the CRM.
</Note>